Fund selectors will often insist they need to meet the manager, know the company and test the record. For managing partner Fraser McKenzie (pictured), that is not enough. Zurich-based 47 Degrees North first came to public notice in the high octane pre-crisis world of 2007, when as a small asset manager it beat off 97 other contenders to win an emerging markets mandate from CalPERS, the California Public Employment Retirement System.We find the smaller funds give better returns and risk transparency
This was the start of a long relationship which continues with CalPERS holding a minority interest in 47 Degrees North Capital Management and being a significant investor in its funds.
Other associations built on that strong start. In 2009, the firm teamed up with the London-based private investment house of the Guinness family, known for its brewing business, and chaired by Edward Guinness, the Earl of Iveagh.That connection also remains, with 47 Degrees North advising on the Iveagh Wealth absolute return funds.The firm continues to break new ground in the asset management business with funds offering access to early-stage managers, innovative strategies and thematic hedge fund investments.
The full article is on :
http://www.investmenteurope.net/investment-europe/feature/2092826/47-degrees-north-innovation-style-process-structure
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